Kapil Dhameja, Co-Founder(IIT, IIM)

Tennis, Wine and Ghazal enthusiast with 20+ years experience in FMCG and Ayurvedic retail. Strong believer in inner strength of Mind & Body.

Sanyog Jain, Co-Founder (IIT, IIM)

Nature, Cricket and Rock Music are elixir of life for this ‘entrepreneur for life’, with cross cultural experience in Manufacturing, IT and Digital Industries.

Story of Blue Nectar

‘Blue’ denotes nature - colour of sky and water

‘Nectar’ means essence

Blue Nectar is ‘Essence of Nature’ in contemporary form. Blue Nectar originated with a firm belief that nature holds all answers. Taking cues from nature and recipes from Ayurved, we have formulated recipes that would meet the needs of millennials in India and rest of the world.

Contemporary Ayurved

Keeping this in mind Blue Nectar products are curated with Ayurved Doctors, 3rd generation practitioners and inputs from thousands of customers.

Our endeavour at Blue Nectar is to make Ayurved products the preferred choice for everyone. All our products are our attempt to offer products with the goodness of traditional Ayurved that suits modern hectic lifestyles.

Let's Be Blue_tiful !

At Blue Nectar, we firmly believe that if you are naturally yourself, you are Blue_tiful. Taking cues from nature and recipes from Ayurved, we have developed a range of products for the millennials to Be Blue_tiful Naturally.


Water is the Blue Nectar of Life!

All of us are aware that our planet Earth is running out of fresh water resources. The need of the hour is to save water.

#SavetheBlue is a pledge to increase underground water by 10 million litres by Oct 23.

Let’s join hands. Every time you buy from us, we contribute towards #SavetheBlue

Ingredient Transparency

100% Ingredients mentioned on Packaging

We believe in full transparency when it comes to mentioning the ingredients and herbs that go in making of a product. All these herbs are declared on each product package and labels as ‘Herb Quotient’. The Herb Quotient of our Kumkumadi Serum is 26, which means there are 26 herbs that have gone in its formulation. All these herbs are mentioned in the ingredients list.