Kapil Dhameja, Co-Founder (IIT, IIM)
Born in Delhi with dreams far bigger than the city skyline, he’s the classic mix of ambition and heart. An IIT graduate and an MBA from IIM Calcutta, he’s spent over two decades navigating boardrooms, building brands, and leading with purpose. A true people person with a deep belief in Ayurveda, he’s now building Blue Nectar, a modern D2C premium Ayurvedic beauty & wellness brand that blends ancient wisdom with contemporary science. A fan of SRK and fond of wine and ghazals, he’s a dreamer who believes that success tastes best when seasoned with passion, culture, and a pinch of madness.
Sanyog Jain, Co-Founder (IIT, IIM)
From the dusty town of Saharanpur in Western UP, to the tranquil hills where he loves to unwind, Sanyog has had an interesting journey so far. An IIT Roorkee and IIM Calcutta graduate, he began at Tata Steel and Cognizant Technology Solutions before the startup bug struck. He helped launch 160by2, one of India’s early mobile ad platforms, and later co-founded Blue Terra, which blossomed into Blue Nectar — a modern D2C Premium Ayurvedic Beauty & Wellness Brand . Blending business acumen with a love for balance, Sanyog believes that sometimes, the best ideas come when you’re doing absolutely nothing.
Our story
Blue Nectar was born from a decade of experience at Blue Terra, our Ayurvedic wellness spa that touched thousands of lives across 5 cities. After 10 years of practicing authentic Ayurveda, we realized the world needed more than occasional spa rituals — it needed everyday, accessible Ayurvedic skincare. So began Blue Nectar: a contemporary Ayurvedic skincare & wellness brand with a simple mission— to make Ayurveda great again. We combine high-quality natural ingredients with modern, science-led formulations to bring you products that are effective, pleasurable to use, and proudly rooted in ancient wisdom. At Blue Nectar, we believe Ayurveda doesn’t need to feel old-school. It just needs to be experienced the right way — pure, potent, and refreshingly modern.
What is Making Ayurveda Great Again™? Our Mission
At Blue Nectar, our mission is to Make Ayurveda Great Again™—by reimagining ancient Ayurvedic wisdom for the modern world.
We aim to make Ayurvedic skincare simple, effective, and a pleasure to use—blending 5,000 years of Ayurvedic knowledge with modern actives and science-backed innovation.
Every formulation is crafted to heal from within, nurturing long-term solutions.
Our commitment to purity, quality, and transparency drives everything we do. Through our Ayurveda Lab initiative, we open the doors to our research — sharing Ayurvedic insights, DIY rituals, and scientific data that help you understand the power of every herb, blend, and ingredient.
We believe beauty is not just seen; it’s felt — when ancient wisdom meets modern efficacy, and self-care becomes a ritual of connection, not convenience.
Our journey is not just about products but a purpose — to restore confidence in Ayurveda, to make it relevant to today’s lifestyles, and to share the timeless wisdom of Indian beauty with the global stage.
Save the Blue
Save The Blue is our promise to protect the purest form of natural water. Every Blue Nectar creation honours this commitment through mindful sourcing and sustainable practices. We’ve saved over 10 million litres of groundwater and we’re still counting. Each bottle you choose helps us restore the planet, drop by precious drop
Our Commitments:
Rooted in Ayurveda, backed by science- In a world of chemicals and quick fixes, Blue Nectar brings back the purity of authentic Ayurvedic healing with modern formulas.
Pure, potent, and purposeful ingredients- We only use plant-based, sustainably sourced ingredients. We offer sulphate and chemical-free products, designed to nurture, not strip.
Transparency you can trust- From herbs and oils to active blends and finished formulas, we open our ingredients glossary, explain how things work, and make it easy for you to understand what you’re putting on your skin.
Empowering you with knowledge- Beyond products, we commit to sharing meaningful education, DIY rituals, ingredient deep dives, and Ayurvedic insight.
Continuous refinement & innovation-
Ayurveda is an ancient science, but skincare is modern. We commit to constant innovation, rigorous testing, and improved formulations so you always get the best of both worlds.
Pledge to save the blue-
Water is the Blue Nectar of Life!
At Blue Nectar we believe every drop counts. Our # Savetheblue initiative pledge to save 20 million litres of groundwater by 2025.
Every time you choose Blue Nectar, you contribute to this mission, supporting water conservation projects that revive communities, nurture ecosystems, and ensure a bluer, brighter future for generations to come.
