Kapil Dhameja, Co-Founder

Tennis, Wine and Ghazal enthusiast with 20+ years experience in FMCG and Ayurvedic retail. Strong believer in inner strength of Mind & Body.

Sanyog Jain, Co-Founder

Nature, Cricket and Rock Music are elixir of life for this ‘entrepreneur for life’, with cross cultural experience in Manufacturing, IT and Digital Industries.

Story of Blue Nectar

‘Blue’ denotes nature - colour of sky and water

‘Nectar’ means essence

Blue Nectar is ‘Essence of Nature’ in contemporary form. Blue Nectar originated with a firm belief that nature holds all answers. Taking cues from nature and recipes from Ayurved, we have formulated recipes that would meet the needs of millennials in India and rest of the world.

Contemporary Ayurved

Traditions are good. Let’s revive them!

Keeping this in mind Blue Nectar products are curated with Ayurved Doctors, 3rd generation practitioners and inputs from thousands of customers. Our endeavour at Blue Nectar is to make Ayurved products the preferred choice for everyone. All our products are our attempt to offer products with the goodness of traditional Ayurved that suits modern hectic lifestyles.


Nani loves and knows the best for us!! No one can teach us as much as our Nani.

Our nani-dadi always happened to have natural tips and tricks that could work for any Skin issue. Nani inspired recipes are base of all our products. With these recipes, we bring to you the traditional, safe yet effective products that are rich in Ayurvedic Herbs and could help you to be Beautiful Naturally!

#NaniwaleLesson is a tribute to our grandparents and to revive some of the forgotten lessons that we have learned from them.

Herb Quotient

Engineers at work!

Herb Quotient is unique to Blue Nectar and of utmost importance. It is Quantification of natural ingredients / herbs present in a formulation. We declare Herb Quotient (herbs present in each product) on all our products. This herb quotient is unique to each product as per the number of herbs used in that product. At Blue Nectar, we believe in full transparency when it comes to the Herb Quotient. When we say that our products are high in herb quotient - we really mean it!

Gift a Glowing Skin with a Luxurious Gift Box

Digital Literacy – Spirit of Humanitarianism

At Blue Nectar, we believe in giving back to the society and empowering the young generation who are going to be the future face of India. There couldn’t have been a better way to do this than by promoting Digital Literacy to the under-privileged. As a part of this initiative, we have tied up with ‘Sacred Tree Foundation’ to identify individuals from underprivileged section of the society and help them by sponsoring their digital education. There is immense pleasure to see these individuals navigate the digital world with ease and confidence.

Ingredient Transparency

100% Ingredients mentioned on Packaging

We believe in full transparency when it comes to mentioning the ingredients and herbs that go in making of a product. All these herbs are declared on each product package and labels as ‘Herb Quotient’. The Herb Quotient of our Kumkumadi Serum is 26, which means there are 26 herbs that have gone in its formulation. All these herbs are mentioned in the ingredients list.